Mailchimp, Constant Contact or ConvertKit . . . Which is really better?

MailChimp vs. ConvertKit vs. Constant Contact: Which is Really Better in 2021?

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Honestly, you should really start collecting emails from day one!

Building your list is such a critical part of running a successful blog business, especially when it comes to monetizing your blog.

You can use any of the email marketing providers (EMP) to help you build your email list. Most of the really good EMPs that are free (up until a certain amount of subscribers) and/or come with a FREE trial period.

Mailchimp, ConvertKit and, Constant Contact . . . how do you know which one you should choose?

This post may contain affiliate links which means I may receive a commission if you click a link and purchase something that I’ve recommended – at no extra cost to you, of course. As an Amazon Associate, I earn from qualifying purchases. Read my disclosure here.

What do email marketing providers (EMPs) do?

  • Capture new email subscribers
  • Help you write, create and send amazing email campaigns and newsletters (ex. send personalized welcome messages to new subscribers, offer freebies, send broadcast msgs, etc). Once you set these up, everything will be automated – which will make your life so much easier!
  • Organize your subscribers (by categorizing them) -this is powerful if you ever want to target certain subscribers and/or sell something.
  • Provide you with analytical insight – This allows you to know what works and doesn’t work. It shows you all the numbers associated with each form and landing page (how many people received it, how many people opened it, and how many people clicked through with the links sent). I use and recommend ConvertKit however there are other EMPs that you may want to consider (based on your preference, needs, and budget). You could always start with one EMP and then switch to a different one later on (if you can’t decide right away).
  • The 4 main email marketing providers that you will want to consider are ConvertKit, MailerLite, ConstantContact, and MailChimp. (In that order!)
Email Marketing - Convertkit - Mailchimp - Mailerlite


I previously used MailChimp because it’s free up to 2,000 email subscribers and I noticed other bloggers using it. I mean who wants to pay for services when you are first starting out – especially when you aren’t making any money from your blog yet?? . . . I know I didn’t! I noticed some bad reviews/comments in different FB groups about MailChimp.

Other bloggers say that MailChimp is somewhat limited and they had billing issues. I still wanted to try it out for myself. After actually using MailChimp for a couple of months, I discovered MailChimp is not for me. It’s not user-friendly and it is limiting.

In the beginning, I spent hours at a time trying to figure out how to set up forms and automation. This is the best alternative if you want to use a great platform and keep your expenses low.

Mailchimp Pricing

MailChimp is free up to 2,000 email subscribers and 10,000 sent emails. The monthly fee is then based on how many subscribers you have on your list. Everyone is different. . . You can signup with MailChimp to see if it’s right for you.

Email Marketing. . . Which provider is really better?


After using different EMPs, I definitely feel that ConvertKit is by far the best EMP!! ConvertKit is user-friendly, they have great customer service/technical support and a variety of options.

I personally use ConvertKit. It allows me to easily add email opt-in forms & landing pages to my blog, landing pages, and manage my mailing list.

ConvertKit specifically created for bloggers. If you decide to go with ConvertKit, I highly suggest watching the “New to ConvertKit” videos to give you an overview of how to use the different features. Feel free to reach out to me directly should you have any questions. FYI – ConvertKit is FREE for 15 days.

ConvertKit Pricing

ConvertKit now offers a free plan. This great because it allows new bloggers to get familiar with everything and start building an email list without paying a monthly fee in the beginning.

While the free plan is limited, it is more than enough to get started! After you create a few epic lead magnets and start really building your list you will want to consider upgrading to the paid plan. The paid plan is based on how many email subscribers you have.


MailerLite is really the best alternative if you are not ready for ConvertKit. Most of the features are already included in the forever free plan. They offer a drag-and-drop interface which makes it really user-friendly. You also get access to analytical reports and 24/7 customer support.

Related: 15 Ways to Increase Traffic to Your Blog

MailerLite Pricing

You can get started with MailerLite for FREE until 1,000 subscribers. Just like with ConvertKit, you don’t have to enter your credit card information until after you have more than 1,000 email subscribers.

Email Marketing. . . Which provider is really better?

Constant Contact

Some people love Constant Contact however I felt it was limiting and not user-friendly (compared to MailChimp). They currently offer a 60 day trial period. You don’t even have to enter your credit card info until you are actually ready to upgrade to a paid plan.

They also offer analytical features (ex. you can track your open rate, the best time of day to send emails, mobile vs. desktop, bounce rate, links that are clicked, etc.).

Constant Contact Pricing

Constant Contact offers a 2-month trial period and then base the monthly cost on how many subscribers you have on your list. Click here to try Constant Contact.

Building your email list

One great way to build your email list is to determine what you want to give your audience for FREE [of value] in exchange for obtaining their email addresses.

This free item is referred to as a Freebie, an Opt-In, Lead magnet or a content upgrade. You will need to familiarize yourself with sales funnels so that you can use your EMP to nurture your email list. Why building your email list is so important:

  • Your email list belongs to you. Your email list and your blog the only things you actually own.
  • It’s one of the easiest ways to connect with your audience and build trust
  • Utilizing your email list is one of the most affordable ways to sell to your audience.
  • There is a saying . . . “The money is in the list.” Email is the best way to promote your own products and services. Because let’s be honest, whom would you rather buy a product or service from . . . a stranger or somebody you know and trust?

Lead Magnets (which are also known as a Freebie, Content Upgrade, or an Opt-In). These can be any of the following:

  1. Checklists
  2. Tips & Tricks Sheet/Cheat Sheet
  3. Printables
  4. How-To Tutorials/Premium Video
  5. Exclusive Group Access
  6. Free Trials, Discount Codes, Giveaways, Weekly Coupons, Product Samples, etc
  7. Email Course
  8. E-Books
  9. Free consultations with you directly

Things to remember

  1. Choose an email marketing provider. I recommend ConvertKit or MailerLite. The EMP you choose to use should be based on your preference, how large your list currently is and your budget. You can always start with one of the EMP and switch to a different one later on. It’s really easy to import and export your list from one EMP to another one.
  2. Determine what your audience would want and feel is extremely valuable. Remember, you’re gonna give this to them for FREE in exchange for obtaining their email addresses. Once you determine what you’re lead magnets will be, create 3-5 different lead magnets.
  3. Build and nurture your email list. Use your email marketing provider to set up email marketing/sale funnels.

Which of these email marketing providers do you feel would be a good fit for you? Leave a comment below and let me know.

Happy Blogging!

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11 thoughts on “MailChimp vs. ConvertKit vs. Constant Contact: Which is Really Better in 2021?”

  1. I have Constant Contact but always been wondering about the other providers. Sending out emails is definitely not my favorite part of blogging 🙂 Great article!

  2. Such great information here! Thanks for the fantastic comparisons. I have MailChimp right now but have been thinking about changing. This post gives me lots to think about!

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