Whether you have been working on your blog for a few months or for a few years, you’re now at the point where you need to increase blog traffic, right? It can be a little frustrating when dealing with all the things you have to do to obtain the targeted traffic that your business needs. Well, no worries because I’m going to share 15+ creative ways to increase blog traffic.
Sidenote: If you don’t have a blog but you’re looking to increase traffic to your website [ex. e-commerce], these tips apply to you and
Tips that will help significantly increase blog traffic
- Be strategic with what you post – You’ve probably heard the saying “Content is King!” Your content must be great and meet a specific need for your target audience. . . The more you are able to solve a problem or answer a question for your audience, the more your traffic will increase.
- Determine where you can locate your target audience online (ex. Facebook, Instagram, Local Online Groups, etc) – To start, you can use Google Analytics to see where most of your existing traffic is coming from. Keep an eye on where your target audience hangs out at the most and target that platform.
- Most of your content needs to be evergreen content – Evergreen content is content that is always relevant and live on forever . . . It’s just like how the leaves on evergreen trees live year-round.
- Use great headlines/titles – Did you know that the headline/title is one of the most important components of your blog post? You’re probably wondering why this is!?!!? Well, the headline/title is the first thing readers will see. If the blog post headline/title doesn’t interest the reader then that means they won’t click to go to your blog and read your blog post.
- Optimize your site – When a reader lands on your site and it doesn’t upload fast enough chances are that the reader will move on to the next site. You can check the speed of your site by using the Google Page Speed Insights tool. It will score your site and give you suggestions to improve your score.
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Who wants to know how to get more clicks on your blog posts?
I personally love to use all 15
15+ Ways To Increase Blog Traffic
Your Email List
This is one of the most CRITICAL parts of running a successful blog business. If you are just starting your blog and/or you don’t have an email list yet, no worries. . . You can start building it TODAY! You will need to choose an email marketing provider. There are several different EMPs that you can choose from so you will want to compare them and then choose the best one for you. I’ve personally used 3 out of 4 of the more popular EMPs. I currently use and LOVE ConvertKit! If you’re just starting out and looking to keep your monthly expenses minimum, I highly recommend this one. Make sure that you nurture and provide value to your email subscribers. Sidenote: Only keep the email subscribers that are actually interested in you and your brand. When I say interested, I mean remains engaged and want what you have to offer. I’ve wasted time over the past year worrying about how many email subscribers I have. I later realized I ONLY need to focus on the quality of email subscribers. Don’t be like I was . . . Be strategic!
One of the most ESSENTIAL resources that you will need to use to increase blog traffic. Pinterest can be a little overwhelming at first so take it little by little and/or take an e-course. There is
There are several ways you should optimize your blog. SEO (search engine optimization) is one main way that you will do this. O
An Instagram influencer is basically an individual and/or a brand that has a great following on Instagram. A shoutout is basically when you reach out to an IG influencer that has an engaged following [of your target audience] to promote a product/service or brand awareness. The preferred size of their account will vary from person to person however I to reach out to accounts that have a minimum of 10K followers. These accounts can utilize Instastories by posting videos while using the swipe up feature. This may take some work because you need to do a little research on each IG influencer and pitch to many different ones before you actually get a ‘yes’. You can offer them your product/service in exchange for their services -OR- you could just ask as a favor. Now, I personally prefer the option of offering a product/service. I feel it’s the best way to build a long-lasting relationship with an IG influencer. This lets them know it’s a win-win for both parties involved.
Another great way to increase blog traffic is to write and publish an article on someone else’s blog/website. This is as they say ‘GOLD’. This is a great way to connect with new readers and get your brand out there. You could also write a Best of _____ post that includes other bloggers (b.k.a. round post). The bloggers featured in your blog post will more than likely mention/share your post.
This is a really great way to get in front of and connect with your audience and prepare them for a pitch to sell them something -OR- to provide them with a load of value in exchange for something from them [ex. join your FB group, buy something, etc]
I’ve personally seen an increase of larger brands using chatbots as a form of making more of a connection with their audience. Nowadays it’s said the open rates with chatbots are higher than the open rates with email marketing. I’m just getting my feet wet [in Dec 2019] with using chatbots. I recommend taking a couple of free webinars and/or do some research on YouTube to get a better grasp of the impact that you can make by using a chatbot.
Business Facebook Page
Facebook is a VERY popular social media platform that will allow you to connect with your audience and drive your audience to your blog/website. Create a FB business page for your blog. While providing value to your audience, you will also promote your blog on your blog’s page and your personal page. You will eventually consider using FB ads to leverage your brand.
Social Media Paid Ads
If you learn how to set up paid ads [properly] then it could create a really good flow of traffic to your blog/website. The key here is that you MUST learn how to actually use it in order for them to work properly. If you are not looking to spend money on ads, I completely understand. . . I only recently started using FB ads myself [in Dec 2019] but I can see the results already. I use to feel there was no need for me to spend money with ads – especially since I didn’t really have a large budget for marketing.
To be honest, I feel I’ve really been missing out all this time. Some people LOVE using FB ads and others not so much. You can always revisit the idea of using paid advertising later on down line once your blog business has grown a little more. If you don’t have the budget for running paid ads in the beginning, there are many ways that you can make extra money on the side to do so. If you choose not to go this route, that is
Blogging Networks (online and locally)
The more people you connect with the better. What better way to connect with others than in person? I’ve joined a couple of different local and online blogger’s network groups and have connected with amazing individuals. It’s highly recommended.
Your Brand’s Instagram Profile
Instagram is another great social media platform that will allow you to connect with your audience and drive your audience to your blog/website. Your IG feed/timeline is great to showcase how your brand benefits your audience however instastories is where you share more things about YOU. People see you in videos and feel they know you. . . .Be sure to utilize
Leveraging FB groups can be very rewarding. You can definitely promote your blog posts and increase your email list by using FB groups. You will want to utilize the right groups and stay active in order to build relationships.
Twitter is another social media platform that will also allow you to connect with your audience and drive your audience to your blog/website. It is not as popular as FB and Instagram [to some], however, depending on your audience and the brands you are working with, a TW profile may be necessary. I personally don’t
A network/database of professionals. You will want to create a LinkedIn profile because the easier it is for a brand or a potential customer/client can find you . . . the better.
A social media platform similar to IG stories however it’s currently not as popular. A possible option for you, depending on your target audience.
Face to Face
Once you get business cards you will want to give them out to EVERYONE. This will not have a significant increase at first but this a GREAT way to make a connection with your target audience.
Apply these tips and you’ll increase blog traffic tremendously ove
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